Tribune Interactive department under went a reorganization and a name change (Tribune Digital). I was asked to create a concept logo that would illustrate technology, movement, intelligence, active, lift off. Along with these adjectives, I was looking to incorporate the iconic tribune building. The building itself is not only amazing look at, but it represents the history of the company. Tribune Digital operates in what used to the original printing room for the paper. The challenge for me was to figure how to draw the structure in such a way to capture the highlights of the gothic building, and marry that with a modern logo that feels digital.